Genesis Homes has named Brett Lilley as its new commercial director, bringing over 20 years of industry experience from leading housing developers in the North West.

Joining from Story Homes where he was Associate Commercial Director for the North West, Brett is looking forward to using his expertise within the construction industry to develop the skills of people learning their trade in Cumbria.

Brett said: "I’m very excited to be joining Genesis Homes, which is a homebuilder really going places and making its mark in construction across the North West.

"There are certain geographical challenges that working in rural Cumbria brings but Genesis has already proved that there is a great amount of talent on the doorstep, which the company has developed through a programme of support and investment.

"Through my role as Commercial Director, I want to build on the great work already ongoing at Genesis Homes to make sure our staff are the best they can be, and putting into place more specialist coaching and mentoring programmes will help us achieve this and bring on the next generation of commercial staff.

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"I am joining Genesis Homes at a really exciting period of its ambitious growth journey, and by appointing myself and Construction Director David Graziano, the business is investing in experience and expertise to reach these targets."

Brett began his career as a Trainee Quantity Surveyor at Fairclough Homes, later working at Chelford Homes, Countryside Properties, and Rowland Homes. While serving as a Surveyor at Rowland, he seized the chance to transition into a senior role amidst a company restructuring amid the 2008 recession.

After 12 years with the company, Brett became Head of Commercial at Russell Homes, then moved to Story Homes. Impressed by Genesis Homes' ambition and proactive approach, he sought a new opportunity there.

He said: "I had a few interviews with other developers but when I met with Genesis’ Managing Director Nicky Gordon I could immediately see his passion, and it struck me how modern his approach to housebuilding was. Nicky has a clear mindset of what he wants the business to achieve and how he wants to achieve it, and it was his refreshing honesty and openness to try new procedures which aligned to my values.

"The first task is to review the commercial department from top to bottom and identify areas for improvement, but we’re really excited to be working together and pulling in the same direction to keep developing Genesis Homes' excellent brand and reputation."

Genesis Homes was founded in the Cumbrian town of Penrith in 2017 and builds high specification new homes across Cumbria and Lancashire.