More than 330 new homes are to built on the former Webbs Industrial Estate in Walthamstow.
The site, which was purchased by the Greater London Authority (GLA) last year, has now been released for development with Catalyst Housing Association (HA).
The HA will work in conjunction with partners including Swan Housing Association and architects C.F. Møller Architects to deliver 100% 'affordable' homes on the site.
As well as 330 new homes, other features include a new creative hub providing more than 3,000 sq m of new which will be affordable and available as shared ownership – along with a creative hub providing more than 3,000 square metres of new affordable workspace and artist studios, a park area to serve both existing and new residents, and retail space in the heart of the Blackhorse Road area.
London Mayor Sadiq Khan said: "This site in Walthamstow shows the benefit of City Hall taking a greater role unlocking and bringing forward land for development – working closely with housing associations like Catalyst to deliver a scheme that is 100 per cent affordable for Londoners struggling to buy a home."
Waltham Forest Council Leader, Clare Coghill, said: "We are really pleased that the first site of 100 per cent affordable London housing, will be found in Waltham Forest, regenerating an old disused factory. We fully support the Mayor's affordable homes ambition and we are committed to making sure our residents have access to these homes."
Tom Titherington, Executive Director of Property and Growth, Catalyst, said: "Our shared urban development experience on mixed use sites, has informed the design of the scheme which centres on an ambition to create a new and bold development in Waltham Forest, with a strong sense of character. As a long standing partner of the Mayor of London, we are committed to working in partnership with the GLA."
(LM)
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