Research carried out by the Construction Youth Trust identifies the poor image of the construction industry amongst teachers, parents, careers advisors and other influencers as a key factor acting as a barrier to disadvantaged young people entering the construction industry.

Combined with employer confusion about never ending changes to qualifications and 'initiative fatigue', huge opportunities are being lost to match up employment opportunities to the training and skills agenda.

'Construction Careers - The Challenge to Meet Employers' and Community Aspirations', commissioned with the financial support of Wates Foundation and conducted on behalf of Trust by Professor Laurence Wood identifies the barriers faced by disadvantaged people living in London when seeking entry to training or employment opportunities in the construction industry.

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The report's emphasis is on providing practical solutions that can make a real difference to the lives of people from disadvantaged communities and backgrounds in London who can benefit from careers in the industry whilst also providing future employees who can meet the needs of employers.

Christine Townley, Director of the Construction Youth Trust said: "I welcome the findings of this report. If the industry can deliver the report's key recommendations it would change the landscape of the industry completely. It is paramount that the industry works together in a cohesive manner to get the message across to the young people that the construction industry is a viable option when considering their future career plans."

(CD/GK)