British Gas has pledged its support for the 10:10 campaign, a national drive by individuals and organisations to cut carbon emissions by 10% during 2010.

The campaign is described as the first real opportunity for ordinary people to stand up and be counted in the battle to cut carbon. Thousands turned up at the Tate Modern in London to sign up and promise to cut their carbon by making changes in their lifestyle, diet or energy usage.

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Catherine May, Centrica's Director of Corporate Affairs, who was at the national launch said: "We support the 10:10 campaign and commit to doing everything we can to help our customers make their 10% cut. We hope they will use tools such as our Energy Savers Reports to get them on their way."

10:10, supported by the Guardian and Sun newspapers, was started by documentary maker Franny Armstrong, who produced 'Age of Stupid', a drama-documentary featuring actor Peter Postlethwaite as an old man living in a devastated world of 2055 asking why people didn't do something to stop climate change.

Centrica launched its own carbon-cutting campaign this week - a 100-day drive to reduce carbon emissions in UK offices.

A similar campaign last year helped us to achieve a year-on-year decrease in UK office energy consumption of 7.23%.

(CD/GK)