Energy company E.ON has teamed up with climate change campaigners 10:10 (1010uk.org) to launch a nationwide drive to help homeowners and small businesses cut their energy use by 10% by the end of 2010.

Customers are being urged to sign up to E.ON's FREE Online Energy Tracker to start the challenge. Anyone who joins will be supported with a range of energy saving tools to help them understand their energy use, to compare their month by month consumption and to see if they can reach the overall target of a 10% drop in energy use by the end of 2010.

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E.ON has 30,000 free PowerDowns to giveaway to the first customers who pledge to take part in the 10:10 challenge. The PowerDown helps save time and money by automatically switching off all of the TV or computer's associated equipment when the main unit is powered down.

Jim Macdonald, Commercial Director of E.ON's Retail Business, said: "Targeting our customers to cut their energy use by 10% by the end of 2010 may seem like a bold move, but we're committed to helping our customers rise to the challenge.

"We're proud to support 10:10 on the UK's biggest climate change campaign yet and urge all of our customers to pledge to cut their energy use."

(CD/KMcA)