Andrews Tool Hire, based in Torbay and covering Torquay, Paignton, Brixham and Newton Abbot, have recently created a website around the product range of one of its suppliers.

Andrew Hutchinson, the owner, was impressed with what he saw in the Duro Ltd range of diamond cutting tools and recognised that there was a bigger opportunity to promote the goods from an on-line store, rather than adding stock to shelves. A website has now been built and is successfully trading, called www.duro-blades.com.

To get people started on the site there is a current 45% discount across the entire range, with no VAT to pay. It is highly recommended that readers take a look.

Andrew thinks the Duro brand is best known around the Midlands but that its reputation is spreading rapidly. He says that this presents a great opportunity in all other areas, where trades will be really excited to experience the benefits of this brand. As far as Andrews Tool Hire is aware www.duro-blades.com is the only place where people can access the full range of Duro diamond cutting tools. The site is fully e-commerce with next day delivery if ordered before 3.00pm.

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With headquarters in Sheffield, UK, Duro Ltd manufacture a comprehensive range of diamond cutting tools, including blades, core drills, surface grinders, hole saws and diamond drills. The image of their products and their packaging, which has clearly printed safety information and user instructions, is attractively designed but most importantly, it's the quality of the goods that stand out.

Andrews Tool Hire used to carry a variety of brands in order to satisfy different customer expectations, but have found that the Duro product range takes away that need. By offering their products in four distinct performance levels, Duro Ultra, Duro Plus, Duro Standard and Duro Base, any consideration of affordability by the customer can be catered for. Andrew says it has made customer choice so much simpler and targeted, as well as reducing the amount of paperwork.

Andrew Hutchinson's first career was as a manufacturing jeweller and silversmith. After 23 years running his own business, he changed direction in order to renovate redundant agricultural buildings in Norfolk. With an eye for design he developed an interest in the space around properties including driveways, patios, walls etc. Seeing the potential for a new business Hallmark Driveways was born. Having a digger, breakers, compactors and tools for groundwork, he soon realised he could be hiring them out. With further investment in equipment, Andrews Tool Hire was also born!

Andrew hopes that his experience of working on-site and understanding the needs of workers, will gain loyal customers to the website. He intends to add a forum to it in the future, where trades can share advice and comments.

For further information on diamond cutting equipment please visit: www.duro-blades.com.