Seven in ten people find the number of gas and electricity tariffs available confusing with over 4,000 to choose from.

Consumer company Which? believes that baffling bills and an array of complex tariffs make it very difficult for consumers to understand what gas and electricity schemes they are using and reduce their energy consumption and costs.

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Which? is calling on energy suppliers, the Government and Ofgem to take immediate steps to simplify bills and tariffs.

Dr Fiona Cochrane, Which? Energy Campaigner said: "With 4,000 energy tariffs available, consumers are being spoilt by choice. How is anyone meant to understand which tariff is best for them? It's time for suppliers, Ofgem and the Government to make bills and tariffs more transparent. Helping consumers cut their energy usage will contribute to more affordable bills and lower carbon emissions.

"Ofgem should use this Energy Supply Probe to deliver on its first priority to 'protect consumers' and we look forward to seeing them step up to the mark."

(CD/JM)