Launching the new Force X diamond blade range, Toolpak took an award for excellence at the Executive Hire Show. With innovative packaging and point of sale, the new multi-material diamond blades were a hit.

Of particular interest was the new Force X toolbar with inbuilt DVD demonstration promoting the versatility and cutting edge performance of the diamond blades aiding blade selection.

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Alison Roberts, Toolpak Marketing Manager (pictured) explained: "We involved hirers at every stage of the launch from package design to point of sale. Hire Shops have welcomed the helpful demonstration movie, as it shows customers blade performance across a range of materials from soft black to reinforced concrete and metal profiles. It's a real sales booster."

"Using the Executive Hire Show as a key event, Toolpak attracted and rewarded visitors to the stand, with competitions, interactive games and product demonstrations, which was popular with visitors and fellow exhibitors alike."