Network VEKA members are just weeks away from reaching their biggest milestone ever – £500 million of accumulated sales.

Meanwhile, the organisation has also announced it will run a third burst of TV advertising throughout the autumn.

The milestone comes from more than 125,000 installations around Britain and Ireland since the organisation was founded less than 12 years ago.

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Members took nearly five years to reach the first £100 million sales, back in 2001, but last year, Network VEKA announced it had bucked the industry slowdown by adding its fourth £100 million in a record 18 months. Now members are forecast to beat even that in reaching the half a billion mark.

Managing Director John Ogilvie says the organisation is proving even more vital to the industry in the tough market than it was in the better times.

He stated: "Members not only enjoy an Average Installation Value around 50% higher than the industry norm. But it is also clear that, in today’s market, the casualty rate among unaffiliated operators is significantly higher than among members."

(CL)