A systematic campaign to improve the image of the construction industry in Wales is one of a series of wide-ranging recommendations made in a new report on the future development sector.

Construction is an important and growing contributor to the Welsh economy. The sector sustains some 10,000 businesses employing around 90,000 people - and it’s estimated that the industry will need some 5,000 additional workers each year.

But a report published warns that the sector suffers from an outdated image - based on memories of short term contracts and unpleasant working conditions - which may deter many of those who might be attracted by the outstanding employment opportunities now available.

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The report says: "The reality is an increasingly high technology, high quality sector that can provide extensive career opportunities to men and women throughout Wales."

The 'Building Companies: Business Skills' report is the work of an employer - led Task and Finish Group commissioned by the Assembly to examine the business and skills issues affecting the Built Environment sector in Wales.

Deputy First Minister leuan Wyn Jones, said: "The construction industry makes a major contribution to the Welsh economy and has a vital role to play in its future growth. I believe that this report will enable the industry in partnership with the Assembly Government to develop a cohesive and co-ordinated approach to strengthening the sector’s capacity and competitiveness."

Minister for Children, Education, Lifelong Learning and Skills, Jane Hutt commented: "Construction output in Wales has recorded a strong growth over recent years, bringing with it real business opportunities not only in new construction but also in repair and maintenance. The report will enable us to work together in partnership to ensure that the construction industry has both the capacity and the skills base it needs to compete and succeed."

The report proposes a new approach to support its future development. The strategy is based on improvements to procurement, business development, skills and image.

(JM)