Persimmon Homes West Wales and Pembrokeshire County Council have exchanged contracts for 21 new homes at the Ger y Môr development in Saundersfoot, which will be handed to the authority for social rent on completion to help ease local housing pressures.

Located on Sandy Hill Road, the 21 properties will be supplemented by a further four homes reserved for local people, taking the number prioritised for the community to 25. The deal was marked on site by Persimmon representatives alongside the Council’s Cabinet Member for Housing, Cllr Michelle Bateman, and local county councillor, Cllr Chris Williams.

The 72-home scheme will feature an equipped play area at its centre and a dedicated active travel link connecting the neighbourhood back to Sandy Hill Road. The design also includes sustainable drainage with bio-retention areas and rain gardens, green technologies such as solar panels and electric vehicle charging points, and ecological measures to mitigate impacts on dormouse habitats while preserving existing trees and hedgerows.

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The five-star accredited housebuilder currently has three, four and five-bedroom homes for sale at Ger y Môr from £310,000, with two-bedroom properties due to be released soon. Through its Community Champions programme, Persimmon donates £48,000 annually to good causes across Wales; recent local beneficiaries include Saundersfoot Cricket Club, Saundersfoot Rotary Club and the village’s New Year’s Day Swim.

Stuart Phillips, Managing Director of Persimmon Homes West Wales, said: "Persimmon is determined to leave a positive community legacy where we build, and an integral element of our offering is the transfer of quality new homes to local housing association partners.

"We are delighted to have exchanged contracts on this initial tranche of houses at our forthcoming Pembrokeshire site, Ger y Môr, and we hope this significant community contribution will help alleviate pressure on the local housing list.

"We are pleased to partner with Pembrokeshire Council to deliver this increase in provision for local people as we make progress to bring this site to fruition."

Cllr Michelle Bateman, Pembrokeshire Council’s Cabinet Member for Housing, added: "We're delighted to be going into partnership with Persimmon, taking on 21 new homes here at Ger y Môr, helping deliver secure homes for local people in Pembrokeshire.

"The purchase of these properties as social housing is one of a range of affordable housing options we are offering to support families and individuals with diverse housing needs.

"The purchases at Ger y Môr reflects the Council's commitment to providing local affordable homes and revitalising our local communities."