Furlong Flooring has introduced Fusion, a brand-new collection designed to help retailers meet growing demand for stylish, practical, and affordable flooring solutions.

Blending the practicality of LVT, the authentic look of wood, and the added comfort of an integrated IXPE underlay, Fusion is an easy sell for customers who want performance, style, and value in one product.

Available in eight contemporary stone-inspired finishes, including Pebble Stone, Graphite, and Chalkstone; Fusion offers wide appeal for today's style-conscious shoppers. Its bevelled-edge design and UniClic click-fit system ensure a premium look with straightforward installation, giving retailers a product that balances design, quality, and convenience.

With an AC4/Class 32 durability rating and water resistance for up to 72 hours, Fusion is built to handle busy households while maintaining its high-end appearance. It comes with a 15-year domestic warranty, providing peace of mind for customers and boosting confidence at point of sale.

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For retailers, the collection offers key sales advantages:

Triple appeal – practicality of LVT, look of wood, comfort of IXPE underlay.

On-trend finishes – eight stone-inspired designs to suit a broad range of interiors.

Easy-to-fit system – UniClic installation helps fitters save time and win repeat business.

Trusted warranties – 15-year domestic and 10-year commercial cover.

Dependable supply – backed by Furlong Flooring's nationwide distribution centres in Dartford, Preston, Dublin, and Stonehouse.

Richard Richman, Hard Flooring Sales Director at Furlong Flooring, said: "Fusion gives retailers a versatile new product range that ticks all the boxes – on-trend design, proven durability, and real customer appeal. With the practicality of LVT, the beauty of wood, and the added comfort of IXPE underlay, Fusion is a collection that customers will love and retailers can sell with confidence. And with our reliable stock and distribution network, retailers can be sure of fast and consistent supply."

Retailers can order Fusion now, with stock available for quick delivery across the UK and Ireland.

For more information, please visit: www.furlongflooring.com or contact: [email protected].