Lovell has announced the appointment of Jasmine Hindley as its new Regional Sales Director for Yorkshire and the Humber.

Jasmine brings a wealth of experience to the role, having begun her career as a Sales Management Trainee at Keepmoat, where she progressed to Yorkshire East Sales Manager. She later joined Gleeson as Regional Sales Director, where she played a key role in restructuring the East Yorkshire sales team—strengthening performance and driving growth across the region.

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Now joining Lovell, Jasmine said: "Lovell is focused on nurturing home-grown talent, and its open-minded culture really resonated with me and made it a natural next step for me."

In her new position, Jasmine's initial focus will be on supporting her team to deliver strong sales results, with a particular emphasis on marketing strategies and early-stage development planning. She credits her leadership style to early mentorship from a people-focused Sales Director.

"I believe in putting the team first, creating a structure where individuals can grow, develop, and be the very best version of themselves," she added.