Avison Young has been appointed to market Blackpool's iconic North Pier, offering a rare opportunity to invest in and develop one of the UK’s most cherished seaside landmarks.

Located in a prime position on Blackpool's renowned promenade and adjacent to the famous Blackpool Tower, the Grade II listed North Pier is steeped in history and Victorian charm. Built in 1863, it was the first pier in Blackpool and has remained under the same family ownership for the past 14 years. It is now being offered for sale, marking a significant moment in the town's leisure and tourism landscape.

The pier features a wide variety of attractions, including the Joe Longthorne Theatre, an amusement arcade with an adult gaming centre, a two-tier Victorian carousel, an electric train, and a range of cafes, bars, and takeaway outlets. The business is predominantly managed in-house, supported by a team of 10 full-time, three part-time, and around 40 seasonal staff.


The freehold sale includes valuable assets such as a premises licence, an adult gaming licence, and a gaming machine permit. There is also scope for further development, with a pending planning application to renovate and modernise the former Merrie England Bar.

Directors of Northern Victorian Pier Ltd, the current owners, said: "Bringing North Pier to market is a decision we've made with a heavy heart. However, following the events of the past few years, we’ve chosen to focus our attention on the wider portfolio, including Central and South Piers.

"Our passion for North Pier has never wavered and we have continued to invest in it throughout the challenges of COVID. There remains a fantastic opportunity to enhance the visitor offer, particularly through the proposed refurbishment of the former Merrie England Bar, and to shape a pier that’s ready for the future."

Richard Baldwin, Director, Leisure at Avison Young, said: "Blackpool North Pier is a rare and exciting opportunity to acquire a prominent, multi-faceted family entertainment attraction in one of the UK's flagship seaside destinations. With its mix of leisure, entertainment, and food and beverage uses, combined with clear potential to further develop and enhance the existing offer of the Merrie England Bar, the asset presents both immediate income and long-term growth opportunities.

"We expect strong interest from a wide range of investors and operators keen to capitalise on Blackpool's enduring popularity and ongoing regeneration."