Specialist lender Hodge has announced the appointment of John Carter as Head of its Real Estate Finance division, effective May 1, 2025, as the company unveils a refreshed strategy and rebrand for its property finance business.

Carter, formerly Commercial Director at Aldermore Bank, brings decades of experience in leading high-performing teams and delivering tailored property development and investment finance solutions. His leadership is expected to play a key role in advancing Hodge’s position as a go-to lender for regional property developers and professional investors across the UK.

The appointment comes as Hodge launches a rebranded identity for its Real Estate Finance arm, with a renewed focus on speed, ease, and flexibility. The division operates with a compact, agile, and highly experienced team based in a single location—an approach designed to significantly reduce transaction timelines and provide adaptable support for customers navigating today’s complex property landscape.

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"We’re thrilled to welcome John to the team at such a pivotal time," said David Landen, CEO of Hodge. "His appointment underlines our commitment to delivering on our promise of providing fast, flexible real estate finance solutions to support customers with their property development and investment ambitions. John’s experience and vision align perfectly with Hodge’s ethos as a relationship-driven lender."

The rebrand of Hodge Real Estate Finance reflects the lender’s commitment to providing straightforward, solution-led finance, while staying true to its heritage of personal service and decision-making agility. Known for its ability to act swiftly on complex deals, Hodge continues to stand out in the specialist lending sector.

"I'm excited to be joining Hodge at such a transformational time," said John Carter. "Hodge has a strong reputation for being responsive, adaptable and genuinely relationship-focused—qualities that are more important than ever in today’s market. I look forward to working with the team to build on that legacy, expand our reach, and deliver even more tailored solutions to developers and investors across the UK. Relationships are at the heart of everything we do and the foundations we build on as a trusted partner."