Blackpool Council has announced plans to appoint new commercial marketing agents to promote the Blackpool Central site to international leisure investors, aiming to attract fresh investment for the high-profile location.

The move signals the termination of the previous agreement with developer Nikal Ltd. and marks a new phase in the site’s redevelopment, which is already underway. Earlier this year, the first stage of the Blackpool Central project was completed with the opening of a 1,306-space multi-storey car park, funded through private sector investment under the former agreement.

Demolition work at the site is scheduled to begin early in the new year, following the appointment of contractor DSM Demolition. The project will see the removal of the old police station, municipal courts, and a former joke shop on Central Drive. The demolition costs will be covered by funding from the Blackpool Town Deal, part of a UK Government initiative announced in 2022.

-- Advertisement --

Located near the iconic Blackpool Tower and adjacent to the Promenade, the Blackpool Central site spans up to 15 acres and boasts prime accessibility, including a direct route from the motorway to the new car park. Once the site of the world’s busiest train station, it now presents a significant opportunity to add to Blackpool’s £1.7 billion visitor economy and generate new jobs for the local community.

The Council has retained ownership of most of the Blackpool Central land, ensuring it remains available for future development while safeguarding public finances. The agreement with Nikal generated £4.5 million for the Council, supporting local services and providing an option to acquire the new car park for a nominal fee in the future.

In the coming months, Blackpool Council will begin working with international marketing agents to attract private sector investors and developers. The goal is to secure a new leisure attraction that will complement the town’s existing offerings and further boost Blackpool’s status as a premier destination.