James Hardie, a world leader in the manufacture of high-performance fibre cement and fibre gypsum building solutions, has appointed Gabriela Carp as their new Channel Sales Manager for the Midlands.

This strategic move reinforces James Hardie's commitment to optimising channel performance, and strengthening their presence in the region.

Gabriela brings over 8 years of experience to James Hardie. with a proven track record in sales management and a clear understanding of the construction industry. In her new role, she will identify new business opportunities, nurture existing client relationships, and implement strategic initiatives to grow the business within the region's channel sales network.

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Gabriela will be responsible for the promotion of the Hardie® Plank and Hardie® VL Plank range, working closely with contractors and channel partners, to deliver product training and demonstrate the benefits of Hardie® Plank as an alternative to timber and uPVC.

Commenting on her appointment Gabriela said: "Cladding is a crucial part of construction both aesthetically and structurally, and it’s an honour to be working for the UK industry leader.

"James Hardie is a fast-growing company on a mission to deliver high-quality solutions and a superior service, and I'm excited to be a part of their future. I look forward to building strong relationships with our channel partners and helping to grow the Hardie® Plank market share."