Housebuilders Story Homes and Bellway Homes have secured planning permission for a new residential development on Blackpool Road in Poulton, Lancashire.

Wyre Borough Council approved the scheme at its Planning Committee meeting on October 2, 2024, subject to conditions.

The joint venture will deliver 300 homes in the region with Story Homes constructing 143 properties and Bellway Homes building the remaining 157. The high-quality development is designed to complement the surrounding area, addressing local housing demand while enhancing the community.

This approval marks a significant step forward for the project, which will bring new residential opportunities to Poulton.

Story Homes’ scheme will include a range of one to six-bedroom properties, while Bellway will offer a range of one to five bedroom homes. 30% of both schemes will be affordable homes for people with a connection to the local area. As part of the new scheme, the two developers will make a number of significant community payments in line with the Section 106 Agreement* requirements, totaling over £1.5m. This includes contributions towards local highways improvements, medical and education schemes to benefit new and existing local residents.


The new development will also include the conversion of 9.8 acres of farmland to new wildlife rich habitat, as well the delivery of approximately 7.3 acres of new public open space across the scheme and enhancements to the public right of way which crosses the site.

Adam Galleymore, North West Operations Director for Story Homes, said: "We're delighted that Wyre Borough Council has approved our plans to deliver 300 new homes at Blackpool Road. As a business, we are committed to building high specification homes in places where people want to live; following on from the success of our current Tithe Gardens development, we are thrilled to be able to bring more of our quality new homes to Poulton.

"It has been a pleasure to work with Bellway on this scheme and we are looking forward to this relationship strengthening as we begin works on site next year."