Build-to-rent provider Placefirst has appointed Anna Hwang as its new assets and strategy director.

This is a new role and key addition to the senior leadership team for Placefirst. Anna joins with over 20 years' experience in the property sector and will be responsible for developing and executing Placefirst’s real estate strategy, which looks to build on recent success as the business aims to reach 6,500 homes in the coming years.

Anna joins Placefirst from Savills, where she was director of operational capital markets for two years, consulting with clients to drive their strategy and achieve maximum growth. Prior to this, Anna was a partner at investment and asset management specialist Addington Capital.

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Anna joins at a pivotal time for Placefirst which has established itself as a leader in the single-family BTR market, both through existing award-winning neighbourhoods and an exciting pipeline of UK wide projects. This pipeline includes 122 apartments at Cow Green in Halifax approved in March, 146 homes at Benwell Dene in Newcastle submitted in April, and 366 units in Wolverhampton. Placefirst are also now on site in Bolton, delivering a 167 unit neighbourhood in partnership with the council.

Commenting on her appointment, Anna said: "I am delighted to be joining Placefirst at such an exciting time for the business. Our position as an industry leader in the market is shown through a number of high-profile schemes currently being built or in planning, and it is important we continue to be influential in the industry and create communities where people are proud to live and rent for the long term, in an exciting and growing residential sector. I look forward to working closely with David and the wider team to deliver this next phase of growth which will see the business expand at an impressive rate."