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As energy efficiency in residential properties becomes hugely important, industry expert PermaRoof, part of PermaGroup UK, has responded by becoming the main distributor of an innovative and cost-saving new product.
Elevate RESISTA Insulation has been launched as part of a full system for flat roofing that ensures minimal heat loss, keeping buildings warm in winter and cool in summer, and reducing energy bills.
The high-performing insulation is the latest product to be introduced by PermaRoof, as part of its ongoing relationship with Holcim Building Envelope Division, formerly Firestone Building Products. Brought to the market to provide a full branded system, the insulation not only offers the peace of mind that comes with branded products but also responds to customer concerns, with four in ten prospective home buyers citing energy efficiency as a very important buying factor, according to a report from NatWest.
Adrian Buttress, managing director of PermaGroup, said: "When we bring new products to the market, we always place our customers at the centre of that decision – does the product solve a problem for them, will it add value that can’t be obtained elsewhere? We’ve worked hard with Holcim Building Envelope Division to ensure the insulation is of the highest quality available and that it completes the full system approach, which is industry best practice to use.
"Cross product use in flat roofing has led to people being left with untraceable, unregulated products – there is no accountability if and when they go wrong. The Elevate full system includes the roof substrate, vapour control layer, EPDM membrane and the all-important insulation, leading to more thorough waterproofing and energy efficiency."
Chosen as the prime distributor due to its vast customer base, installers can purchase the product directly from PermaRoof or its appointed stockists. The insulation is designed within building regulations and comes with a material warranty of 10 years – providing reassurance to installers, and in turn customers. Its light weight, yet strong, design also allows for future additions such as green roofs and solar panels.
Philip Moors, managing director of Firestone UK, said: "While all flat roofing requires an insulation layer, we felt there wasn’t a high quality, reliable option on the market that worked in harmony with the rest of the system. With the increased importance of energy efficiency, we felt there was a need to introduce our Elevate RESISTA Insulation, and we’re pleased to be working with PermaRoof as our primary distributor."
Adrian added: "Our long-lasting relationship with Holcim Building Envelope Division is a testament to its authority in the industry and we’re always proud to work with the team to bring the latest product to the market. As we continue to grow, we'll be working together to respond to demand in the sector with innovative solutions."
