Willmott Dixon has been appointed by the Fragrance Group to deliver a new £23m full-service hotel in Torquay.

Situated in a seafront location on Torbay Road, the four-star Corbyn Head Hotel will have 152 guestrooms, with eight that are wheelchair accessible, as well as a restaurant and terraces that overlook the bay. There will also be an onsite spa and rooftop bar, with parking provision for 101 cars and a coach drop-off area. The project will also deliver improved vehicular and pedestrian access along Torbay Road.

Willmott Dixon is working with Kay Elliott Architects, with the project set to commence in summer 2022 and complete in summer 2024. Willmott Dixon is aiming to deliver a strong local social return on investment to leave a legacy for the Fragrance Group and Torbay community.


The project extends the Fragrance Group's expansive UK hotel portfolio, with properties also in London, Paignton and Manchester. Martin Rogers, managing director of GH&L (Global Hotels and Leisure) Consultancy, said: "Fragrance is delighted to appoint Willmott Dixon as contractors to build this amazing hotel.

"The Corbyn will be a further commitment by the Singaporean Group to Torbay adding to the Mercure and Ibis Styles under construction in Paignton. The Corbyn will enjoy amazing views out across Tor Bay and will be operated under a global hotel brand."

Rob Woolcock, director at Willmott Dixon, said: "We are looking forward to creating this fantastic new four-star hotel in the heart of Torquay that will become another high-quality venue for visitors to enjoy the town and surrounding areas. While the Corbyn Head Hotel marks the start of our partnership with the Fragrance Group, it continues our extensive track-record for high-profile projects across the South West, which recently included completing The Box in Plymouth and the Digital and Data Centre for Exeter College."