Set in the Georgian market town of Wisbech, the site is situated between Cromwell Road and the A47 - the main arterial route between Peterborough and Norfolk. As a key strategic point in the road network of the region, it benefits from high visibility and excellent road frontage, which has the potential to attract a large percentage of the six million vehicles passing by each year.
Positioned just under two miles away from the town's centre, the site is also well placed to serve the nearly 39,000 residents of Wisbech and close to 90,000 inhabitants of the surrounding area.
Stuart Pratt, group development director at Godwin Developments, said: "We are delighted to have acquired this significant roadside site in Wisbech. This announcement is a testament to our ability to identify and secure land with great development potential nationwide, even in the current challenging economic conditions. It is also a demonstration of our incredible growth in action and furthers our strategy for expanding our roadside retail portfolio.
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"As a part of the Oxford Cambridge Arc, Cambridgeshire presents impressive opportunities for investment and property development. The town of Wisbech also has increasing importance in the Fenland area and we are keen to be a part of its future.
"We aim to work closely with all local stakeholders, particularly Fenland District Council and the wider community, to deliver a scheme that will enhance and support growth within the region. We would like to express our thanks to land agents Maxey Grounds & Co for their support with this acquisition to-date."
John Maxey, senior partner of Maxey Grounds & Co, selling agents for the vendors said: "We are delighted to see further investment in Wisbech, which continues to grow as an important market town serving the Fenland area. This prominent site has a highly visible and accessible location and we are pleased to have worked with the team at Godwin Developments on this acquisition."
Alfred Bartlett, head of Retail and Leisure at the property and planning consultancy Rapleys, who will be assisting Godwin Developments in promoting the commercial opportunities of this site added: "We have a long-standing relationship with Godwin Developments and have successfully supported them with a number of similar schemes across the country. We are excited to be able to offer them yet again our expertise in developing this very prominent and strategically significant site to its full potential and for which we anticipate strong demand."
