Bruntwood Works and Trafford Council have unveiled plans for a major mixed-use scheme in Stretford.

The project would see the former Kellogg's site transformed into a new destination featuring housing, a primary school, offices and public realm.

The residential-led development will sit within the Council's Civic Quarter Masterplan which covers a 120 acre site taking in the Town Hall, Lancashire Cricket Club, the former Kellogg's site including the University Academy 92 (UA 92) campus, stretching up to the A56/Chester Road and White City retail park.

Proposals for the area include a new leisure centre, improved public spaces, opportunities for new homes and offices and improved cycle and pedestrian routes. The potential development of a new public piazza and 'processional route' linking Lancashire Cricket Club with Manchester United's Old Trafford stadium are also under consideration.


Leader of Trafford Council, Cllr Andrew Western, said: "The plan presents a fantastic opportunity to provide much-needed housing, further develop local amenities, improve community use of the area and completely transform our public spaces. The plans aims to create a fantastic place for those who live and work here, so please take the time to tell us what you want: your views are vital in shaping this project."

Andrew Cooke, regional director for Bruntwood Works added: "We're pleased to be bringing forward this exciting vision for a vibrant mixed-use development, which will sit at the heart of the Trafford Civic Quarter community. The next phase of development will provide the facilities and amenities to anchor and support the sustainable long-term growth of the area – providing high-quality housing and education, alongside an attractive retail and leisure proposition, which will bring people to the area and enable local businesses to attract and retain first-class talent. We look forward to engaging local community and working with them to shape the plans for this development."

The developers will now look to engage with the local community, with a public consultation event set to take place at Trafford Town Hall on 07 November, from 3pm to 7pm.

(CM/MH)