Cibes Lift UK has unveiled its new global rebrand to demonstrate how the company has changed since it was established in the 1940s – as well as hinting at its intentions for future expansion.

Its old logo featured a man flexing his muscles, which the company says successfully communicated its former focus on manufacturing goods lifting equipment.

But bosses say it didn't represent the current business offering of providing lift solutions to increase access in buildings across private dwellings and commercial buildings.

Gary Sullivan, Head of Sales and Marketing, said: "The strongman logo was a great symbol for Cibes when the company manufactured lifting equipment for the Swedish industry.

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"Seventy years later, times have changed. Today we are making lift solutions for the different needs of our customers across the world.

"Cibes' new logo combines the simplicity of Scandinavian design with the vertical movement of a lift.

"The ascending 'e' is a playful allusion to the movement during lift travel – but also a tribute to a company on the up."

The company decided to stick with its trademark orange for recognition and says that the bottom segment of the 'e' - which appears at the top of the logo - is to demonstrate the joy of bringing people together through its lifts.

Over the past few years Cibes has expanded rapidly into various global markets and within the next five years the Cibes Lift Group – of which Cibes Lift UK is part - aims to grow revenue from €100m to €223m.

The new logo is designed by the Dutch company Matisse.

It's been a busy start to 2019 for Cibes Lift UK – another key achievement was gaining two ISO certifications: Health and Safety Management standard ISO 45001:2018 and Environmental Management standard ISO 14001:2015.

For more information about installing a Cibes Lift UK lift at your business premises – in a fuss free and efficient way – visit www.cibeslift.com/gb/.