The £183m project will see a 42-storey building constructed with 483 apartments and a number of on-site amenities.
Moda and JV partner Apache Capital are delivering the project with contractor John Sisk & Son, which will see the derelict site of the former Click Club at Burberries transformed to make way for the new residential space.
The apartments have been designed exclusively for rent, and will underpin the regeneration of the Broad Street area.
The Broad Street site features a 60,000 sq ft podium with over 30,000 sq ft of dedicated communal space including residents lounge, dedicated health and wellness zones, co-working space, indoor/outdoor dining club featuring a demonstration kitchen as well as a range of ground floor commercial spaces. A 24-hour hotel-style concierge and a round-the-clock maintenance will help raise the bar for renters locally. Access will be through the 'MyModa' app – tech that acts as a key and allows residents to manage their tenancies and daily life within the building.
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Tony Brooks, Managing Director at Moda Living, said: "Birmingham is a key city for Moda – as the UK's fastest growing regional city and the number one city to relocate to from London. Our aim is to provide high quality housing to match the city's ambition and growth.
"Not only will this be a landmark building, it will also help raise the bar for rental in the city, offering unrivalled amenities and putting residents in control – offering flexible and long-term contracts. With a keen focus on health and wellbeing, the building includes a running track, landscaped terraces and shared spaces.
"As a long-term partner to the city, it's our responsibility to create social, healthy and connected communities."
Guy Fowler, Regional Managing Director at John Sisk & Son, added: "We are delighted to have been appointed by Moda to deliver this landmark scheme in the heart of Birmingham. We look forward to working in partnership with all our stakeholders and in particular the local community to create a lasting legacy. As a family-owned business we are committed to people and that is what makes us successful in delivering complex projects."
Work is due to start in April this year, with completion expected in 2022.
(CM/JG)
