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23/01/2019

New Innovative Gym Design Adopted In Hertfordshire

A new Hertfordshire gym has become the first in the UK to adopt a new innovative interior design.

Anytime Fitness opened its new Croxley Park gym, which sees clubs split into various training zones with an open-plan layout.

The two-floor 7,000 sq ft club implemented the design changes in response to the soaring popularity of functional training, a type of training that increases flexibility, co-ordination, balance and posture using a range of equipment associated with daily activities.

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Stuart Broster, Anytime Fitness UK Chief Executive Officer, said: "We're thrilled to be driving change in the industry with our exciting new roll-out represents a huge step forward for the brand. The needs of fitness consumers continue to evolve, and the new layout will allow current and prospective franchisees to provide members with highly-equipped, modern training facilities. The brand has put members at the heart of the new design proposition, continuing to create welcoming facilities with inclusive and non-intimidating atmospheres."

The new design layout is part of a wider UK rebrand for Anytime Fitness, which has switched its brand positioning from convenience to coaching.

(CM/MH)

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