This announcement means that every Molson Group company will maintain its identity while also showcasing its position in the Molson team.
The rebranding will be rolled out across the Molson Group throughout Q1 of 2019 with front line services being the first things to change.
Young Plant Sales has been officially renamed Molson Young Plant Sales as part of the exercise, with A&Y Equipment Sales also announced as Molson Compact Equipment in late 2018.
Other changes include Finlay Group rebranding as Molson Finlay, and APS, Aggregate Processing Services, becoming Molson Washing.
Molson is also creating a new brand, Molson Used, to focus on its wide selection of quality used machines from a variety of brands.
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Brian Young, Molson Young Plant Sales MD said: "Since the acquisition (of Young Plant Sales) by Molson Group in 2016, we have been anticipating this re-brand. Although some may see this as a big change given our 40 years as simply Young Plant Sales, the new name just reinforces the investment in customer service, such as our new Inverness depot, and the increased breadth of our product range - Sennebogen, Terex Ecotec and Kobelco – that being part of the Molson Group has allowed us to achieve. Customers have already benefitted from our ability to hold more stock, allowing for a smoother and faster supply of machines as well as our increased footprint thanks to our new Inverness depot which is already performing better than expected. We are looking forward to expanding further into the recycling and materials handling markets in Scotland with the Terex Ecotec and Sennebogen brands, which are recognised as best in class."
Jonathan Wilson, Molson Group joint MD added: "2018 was a fantastic year for the Group and the re-brand is simply about bringing it all together. As a Group, we are in a unique position in the market because of the breadth of products and services we are able to offer. This re-brand comes in as we continue to invest in our business, with our Inverness depot already performing well and excitement at the new ranges of products available to offer, 2019 is set to be another huge year both in Scotland and across the Molson Group."
(CM)
