Launched under the banner 'Hard Working Since 1922' the collection includes t-shirts and beanies, plus a puffa jacket, fleece and sweatshirt. Design details used in the range include the classic Dickies horseshoe logo and colours influenced by the company's branding from previous decades.
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"This latest collection celebrates our proud heritage as a workwear provider, while incorporating a style that's very much of the moment," said James Whitaker, Marketing Director.
"As such, we’re expecting strong demand from younger tradespeople and those who take a trend-driven approach to their workwear – who don't just want to be fashionable at the weekend.
"While each item in the range naturally works well as a leisurewear option, all products have been created to our very high standards of quality, ensuring they provide the comfort and durability needed to support tradespeople at work."
www.dickiesworkwear.com
