London-based Freeway Fleet Systems has partnered with Genie Insights to help boost its business in Ireland.

The fleet software supplier has a strong customer base in the UK and a growing presence in Ireland.

Genie Insights offers business support and outsourced marketing for the logistics supply chain.

The companies already have a working relationship after Genie Insights helped implement Freeway's software for a number of customers in Northern Ireland.

Patrick Tandy, Freeway's Managing Director, said: "We developed a close working relationship with Matt Reeve of Genie Insights after he was appointed to implement our system at Agro Merchants. Matt was instrumental to a successful implementation that led to significant benefits for our customer in both cost savings and compliance management. With increasing sales across the Island of Ireland we knew extra help would be needed and appointing Genie Insights as our official sales and implementation partner was the obvious next step."

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Genie Insights' implementation now provides the link between Freeway's development and Freeway customers. This valuable step in the set-up process includes helping to identify how the system will best suit each individual operation, right through set up and 'go live'. This includes an initial departmental audit to assess user modules required, customisation and system set up, as well as mentoring and training staff in the use of the system.

Genie Insights also provides technical troubleshooting in conjunction with the Freeway development team and is on-site for the system launch to ensure a seamless integration.

Matt Reeve of Genie Insights added: "In the few months that I have been involved with Freeway, we have already seen a notable uptake in the system with the benefits of this new approach to implementation being an attraction for local fleet operators. We are currently supporting existing Irish users and are in the early stages of implementation for one of the largest fleets in Northern Ireland, amongst others."

(CM/MH)