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Visqueen has developed an initiative to develop a more prosperous and structured working relationship with the trade.
The new Visqueen Specialist Centres enable builder's merchants to become recognised specialists in Visqueen’s product solutions across 4 key areas – masonry, structural waterproofing, gas and damp protection.
Merchants will be recognised as an official Specialist Centre in partnership with Visqueen and will gain access to its products at the best available market rates. Specialist Centres will also have access to Visqueen’s Training Academy which provides the most up-to-date ground waterproofing and gas protection training courses available.
The launch of Visqueen's Specialist Centres builds upon the existing relationships with builder’s merchants, providing not only improved lead-times and terms but also providing real support to merchants through access to valuable services such as training and dedicated marketing support.
Commenting on the launch Laura Guy, National Sales Manager for Visqueen said: "Each Visqueen Specialist Centre will enjoy a wealth of support from our 9-point commitment including bespoke marketing material, improved stock lead-times, targeted product promotions and dedicated technical and sales support.
"Partners will also be listed as an official Specialist Centre on our website to support the generation of leads and this, together with our improved working relationship, will enable us to provide a fast and efficient delivery service."
The new Specialist Centre network replaces Visqueen's previous stocking and damp protection centres. Builder's merchants who can provide a next day delivery option are all eligible to become a Specialist Centre and are invited to contact Visqueen to find out more about the scheme.
"We look forward to working with our key accounts and developing a more profitable and supportive relationship with them as Visqueen Specialist Centres," continued Laura Guy. "This gives us a great opportunity to show that when it comes to waterproofing and gas protection – the difference really is Visqueen."
