The company will deliver a new Sainsbury's superstore, a 418-bed student accommodation facility, 11 retail units and parking facilities on a major brownfield site in the Selly Oak area of the city.
The company will also prepare the site for an eight-pump petrol filling station, undertake hard and soft landscaping, and create a footbridge over a canal.
Work is now underway on the 'Selly Oak Shopping Park' with completion of the shops scheduled for autumn 2018, followed soon afterwards by the opening of the Sainsbury's store. The student accommodation will be completed in time for the start of the 2019 academic year.
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The project is being carried out on behalf of The Harvest Partnership, a joint venture between Landsec and Sainsbury's.
Gordon Kew, Managing Director of Interserve said: "Our Birmingham roots mean we are very proud of our long association with the city, where we have built many landmark projects. Undertaking this major redevelopment enables us to continue contributing to its future prosperity."
Chris Fleetwood, Development Director for Landsec, added: "We are delighted to announce the start of construction of Selly Oak Shopping Park and the appointment of Interserve, who will transform this former industrial site into an attractive destination. Selly Oak Shopping Park will create new jobs and have a prime retail and restaurant line-up."
(LM/MH)
