McBains Cooper has rebranded its business a week after its takeover by German investment fund RSBG.

Now known as just McBains, the McBains Cooper name was created in 1993 following the merger between McBains and Henry Cooper.

However, the consultancy said its new name is intended to reflect the forward direction in which the company is going and also its aim of 'finding a better way'.

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Michael Thirkettle, Chief Executive, explains: "We're proud of our history and wanted to maintain that connection but also reflect our ambition of seeking continual improvement, finding a better way of working and striving for simplicity.

"With regards to the rebrand, we focused on the why we do things rather than on what we do and to reflect our inspiration of wanting to change our industry for the better. We've emerged with a brand story, the McBains Code, which speaks to all parts of our business and to all of our clients.

"Our bold new identity underpins our confidence and provides a deeper sense of collective pride that, yes, we are special. The new branding really sets us apart and matches our bold ambitions for the future of our business."

(LM/MH)