By incorporating prop tech into each of Moda's developments, Uber will offer residents up to £100 credits per month which will allow participants to order an Uber lift, reducing the need for city centre car ownership.
Residents who agree not to own a car and rent a parking space will be able to access their credits via their Moda resident app.
The app, which also allows residents to connect with each other, control heating and entertainment, as well as order food and other services, will allow Moda to swap the space previously used for car parking for greater development amenities such as fitness centres and media rooms.
Moda, backed by Apache Capital Partners, is delivering more than 6,000 apartments across the UK with major city centre developments in London, Edinburgh, Glasgow, Leeds, Liverpool, and Birmingham. Its first scheme, Angel Gardens in Manchester's NOMA neighbourhood, is currently under construction and will house close to 900 residents when it is finished in 2019.
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Johnny Caddick, managing director of Moda Living, said: "Our apartments are for rent rather than for sale so we need to consider how our customers will live in cities in the future. Embracing future technology is vital from day one and these plans for a partnership with Uber would not only give our customers an affordable ride at the touch of a button – it would also enable us to design better buildings with more space for social interaction. Everyone wants a more frictionless life and Uber's model fully aligns with our approach of wanting to drive efficiency and maximise value for our customers."
Jo Bertram, regional general manager of Uber in the UK, said: "Cars are one of the most expensive assets most people own, but they're used just five per cent of the time. Our mission is for everybody to have a reliable ride at the touch of a button so they don't need their own car. These plans for what will be a unique partnership with Moda Living is a big step forward in making that a reality. By getting more people to ditch their own vehicles we can put some of the space wasted on parking to much better use. And with more people using car sharing options like UberPOOL we can reduce congestion and emissions too."
(LM)
