Ferco Seating has installed a new electrically-operated chair at the recently opened state-of-the art 10-screen Odeon cinema in Bournemouth.

The Verona Zero Wall is specifically designed for cinemas and has been designed to recline without the backrest moving backwards.

Custom designs can include integrated seat tables, phone charging points, a premium privacy panel with integrated lighting and a gas assisted easy lift feature to allow easy and thorough cleaning under the seats.

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Michael Burnett, MD of UK-based Ferco, said: "As there is no gap left behind the chair there is no requirement for safety handrails, resulting in less capital expenditure and a more pleasing aesthetic.

"The Verona Zero Wall saves vital space, ensuring that venues maximise audience capacity, whist providing a premium experience for customers - it's a win-win situation.

"Investment in luxury seating is resulting in increased audience satisfaction and retention but of course capacity is still of critical importance to cinemas. The Verona Zero Wall manages to successfully meet both of these requirements and is already the seat of choice for many cinema venues throughout the world."