Willmott Dixon is targeting new markets by rebranding its repairs and maintenance (R&M) division as 'Fortem'.

The change at Willmott Dixon Partnerships is being made as part of the company's growth plans to create a "fresh, modern identity that better positions the company to grow its specialist services in new markets".

Currently, the division undertakes around 400,000 repairs each year and is responsible for repairs, maintenance and cyclical work on more than 110,000 homes. In addition, it works as a key partner for local authorities like Birmingham City Council and Rotherham Metropolitan Borough Council, plus housing associations like Midland Heart, Metropolitan, Orbit and Paragon.

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Managing Director Mick Williamson said: "As we focus on ensuring we support our existing clients in delivering the best service possible, the new name embodies our commitment to keep evolving as a successful business.

"We have strong ambitions for growth and this means that now is the right time to create a new stand-out brand to become recognised as a leader in property maintenance across all sectors, not just housing."

In addition, Willmott Dixon Partnerships' sister company Willmott Dixon Energy Services will be drawn into the Fortem brand to extend the services and skill sets of the business.

(LM)