A consortium, which is being led by Liverpool City Council with support from Your Housing Group and Liverpool Football Club, has unveiled a vision to transform the Anfield area of the city close to the Reds' stadium.

Local residents and businesses are now being asked to play their part in shaping a £260m regeneration plan which will breathe new life into north Liverpool.

The consortium wants members of the public, especially those living and working in the affected areas, to help shape the ideas and to provide valuable feedback.

The ideas and concepts unveiled include new housing, shopping facilities, public space, office buildings, a hotel and the creation of a major new pedestrian-friendly avenue and public square.

There is also a proposal to complete the restoration of Stanley Park and to build a food hub at its centre which would offer food retail units, production and training facilities.

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As part of the scheme, Liverpool Football Club has stated its preference is to expand its stadium subject to detailed feasibility studies and the community and home owners' support.

Altogether, the proposals could amount to some £260m investment and create 700 long-term jobs in one of the most deprived areas of the city.

LFC Managing Director Ian Ayre said: "The unveiling of this vision for the wider regeneration of the Anfield area is another important step towards transforming the area for the better. The club has a track record of working successfully with LCC and others to drive forward improvements to the area, having made a major investment towards the transformation of Stanley Park.

"We are looking forward to working with the partnership and playing a part in the development of the regeneration vision and we strongly encourage local residents, businesses and community groups to get involved in the process and have their say.

"This is also an important milestone as we seek to investigate the feasibility of expanding our stadium. We will continue this work, which is just one part of the wider Anfield vision, and there is a great deal of work still to be done to bring those plans to fruition.

"We have always said that any stadium expansion will be subject to detailed economic and social feasibility studies and the community and home owners' support, which includes our ability to purchase the land for the proposed expansion. Any expansion is also subject to the club being able to navigate the planning landscape and we are pleased to say that very positive progress is being made."

(CD/JP)