Ultra Floor's Prime IT AR, Level IT one HDB and Level IT SmoothFlow have been used to lay new flooring in Google’s Haifa office in Northern Israel.

Internet search engine Google employs over 80 engineers in its office in Haifa, Israel’s technological centre. The Haifa office is just two thousand meters away from the beach and features a rooftop deck with WiFi and gorgeous views of the Mediterranean Sea. Each room has its own theme with walls and furnishings of all colours, there's a meeting room filled with giant Lego and a pinball machine as well as an on-site gymnasium. The lobby is littered with toys and beanbag chairs and employees can eat for free all day long. All these facilities are designed to get the engineers’ creative juices flowing, according to Google.

The Haifa site has recently undergone refurbishment to maintain its high standard of office space and to continue inspiring its team.

Technocrete (1992) Ltd, leading flooring contractor in Israel, has recently finished subfloor preparation and application of heavy duty flooring sealant in a number of rooms at the Haifa office. The work was carried out in two phases within a 3 day window using Ultra Floor Prime IT AR, Level IT one HDB and Level IT SmoothFlow.


Prime IT AR is an acrylic emulsion primer suitable for use on porous substrates. It helps reduce the absorbency of the floor and improves the adhesion of cementitious underlayments. It was applied to the concrete substrate prior to levelling with Level IT one HDB.

Level IT one HDB is uniquely formulated for the preparation of all types of cementitious sub-floors. It has a working time of 20-30 minutes and will set within 2-3 hours. It is designed to smooth undulations and to build depths of up to 50mm prior to levelling with an Ultra Floor levelling compound. It was used in this instance to raise the floor level before a second coating of Prime IT AR and the application of Level IT SmoothFlow at 7mm. The additional coating of primer was critical to ensure sufficient bond between the two levelling compounds.

Level IT SmoothFlow is Ultra Floor's premium single part concrete floor leveller. The product contains a blend of specially graded fillers, fine cements and polymers for smoothing and levelling of uneven internal floors, prior to the application of decorative floor coverings. It has a rapid set time of approximately 2-3 hours, and can be laid at depths from 3mm to 10mm. Ideal for use over vast areas, it is suitable for trowel application, yet expertly formulated so excellent flow can be achieved when applied by pump, maximising the product's usage. Such flow characteristics allow for coverage of up to 5.5m? at 3mm thickness, resulting in an exceptionally strong and perfectly level underlayment.

Technocrete (1992) Ltd. were very pleased with the results. General Manager Uri Rabinek commented, 'SmoothFlow is an amazing product, I cannot fault it!'

Level IT SmoothFlow makes a befitting addition to the premises of the world's most popular internet search engine; it's quick, efficient, gives great coverage and delivers optimum results time after time!

Learn more about the entire Ultra Floor range by visiting www.ultra-floor.co.uk, or by calling 01827 871871.