A fresh drive to help a new generation of social tenants understand how they could buy their home with dramatically increased discounts was today launched by Housing Minister Grant Shapps.

A new dedicated call centre and user-friendly website have now gone live to ensure aspiring home-owners among England's 2.5 million social tenants can get advice and information about changes to the Right to Buy.

Launched in April, the reinvigorated scheme offers eligible tenants discounts of up to £75,000 off the value of their home, with a national pledge that every additional property sold will be replaced with a new affordable home to rent.

While figures provided by a number of councils across England point to a surge in interest and Right to Buy applications since the new discounts came into force, research commissioned by the Department for Communities and Local Government suggests that many council and housing association tenants are unaware of the changes - or unsure whether they are eligible to apply.


The new call centre and website are part of a wider campaign to make sure tenants have all the information they need to decide whether Right to Buy is the right option for them.

Right to Buy for 2.5million tenants

Councils across the country have reported a surge in interest from tenants since the discounts available under the Right to Buy scheme have been increased.

Mr Shapps said: "For years, the Right to Buy for council tenants was undermined by punitive cuts to the discounts available, locking the door to home ownership for millions of hard-working people.

"Now, our revitalised Right to Buy scheme has trebled the discount in many areas, and has led to a surge in interest from aspiring homeowners across the country. But our research clearly shows that too many tenants are still in the dark about what this could mean for them.

"That's why I'm launching a dedicated call centre and website for anyone wanting to use their Right to Buy so that those wanting to buy their council home are equipped with all the facts, make an informed decision and take full advantage of the revitalised scheme to feel the pride of home ownership."

The Right to Buy gives something back to families who have worked hard and paid their rent, giving them more freedom to change their home to suit them and a sense of pride and ownership - not just in their home, but in their street and wider neighbourhood. Since its launch in 1980, nearly two million social homes have been bought under Right to Buy, building mixed communities and improving social mobility for families across the country.

(CD)