A quarter of Brits are ruling out loft insulation because the work is too messy, too difficult or because they have too much clutter to cope with, according to research from E.ON.

However when told loft insulation could help lower their energy bills, around a third (33%) said they would install loft insulation 'straight away' if they could.

E.ON has launched 'Love Your Loft' – a hassle-free service that includes insulating and boarding customers’ lofts as well as clearing unwanted clutter. With prices starting from £349, insulation experts calculate the average home can save up to £175 a year on their energy bills by installing loft insulation, meaning the service could pay for itself in less than two years. Yet over half of the UK (57%) have no idea such savings are possible.

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Emma Bradshaw, Energy Fitness Expert at E.ON, said: "For many people there is a fear factor linked to insulating your loft, whether that’s about the initial cost involved, the hassle of clearing it out or getting on with the insulation task at hand.

"Lagging your loft is a simple way to save money and improve your home’s energy fitness and can cost next to nothing thanks to subsidised insulation schemes. Whether you want the lowest cost option and are happy to do it yourself or you’d prefer someone else to do it for you – now is an ideal time to sort your loft. And if it all seems like too much of a hassle we can help with our Love Your Loft service.

"With our Love Your Loft service we’ll clear your loft so we can get on with the insulating and boarding. It will only take around a couple of hours and, whilst we’re up there we can sort through your belongings and make piles for charity, the bin and for you to keep. We’ll take what you don’t want, dispose of it responsibly or recycle it for charity, and we’ll also put the stuff you want to keep back into the loft once we’ve finished."

(CD/GK)