EDF Energy is launching a new instalment of its ‘Feel Better Energy’ TV advertising campaign.

Created by AMV BBDO, this athletics-themed ad promotes the EDF Energy customer reward scheme, 'Thank Yous', and is the third advert to feature EDF Energy's new brand character.

The 'Thank Yous' programme is helping EDF Energy customers ‘feel better’ by offering a reward every single month with opportunities to win tickets to London 2012 among a host of other prizes.


In reference to EDF Energy's role as an official partner of London 2012, it features the brand character’s dreams of racing, joined by glittering dancers in a golden finale, with showers of tickets, and fireworks.

The ad has been produced to support the brand’s recently launched 'Feel Better Energy' positioning. EDF Energy is focused on rebuilding consumer trust by being a better energy company, an aspiration underlined when the company recently published its customer commitments on fair value, better service and simplicity. Thank Yous, is just one of a range of products, services and rewards which support EDF Energy’s goal of helping its customers 'feel better'.

(CD)