Skanska has officially entered the UK's homebuilding market with the launch of the company's new offer, Homes by Skanska.

Magnus Andersson, President of Skanska Residential, said: "We are very excited to be celebrating our launch, which brings some Scandinavian thinking to homebuilding here in the UK. Like all good businesses we have developed a brand strategy for Homes by Skanska. Our Scandinavian heritage is at the heart of everything we do and has informed the four values that drive our business. Functional design, communities, sustainability and a strong focus on the customer."

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Michael Richter of Formation Architects spoke about their involvement with Skanska: "We are delighted to be the architects for Skanska's first residential scheme in the UK and the development of this exciting new concept. We found it refreshing acting for a client who understands the value of good architecture."

Skanska's first homes, in Cambridge, will be available for sale during early Summer 2012 and reservations will be taken early in the new year.

(CD)