Eurocell Building Plastics has opened its latest branch in Reading, just minutes from Junction 11 of the M4.

The latest opening, which creates three new jobs in the area, takes the total number of Eurocell Building Plastics branches nationally to over 115.

Reading was chosen for the latest new branch because of its strategic position along the M4 corridor, between the Eurocell branches in Swindon to the West and Hayes in the East.

The branch is located on Acre Road, just a few hundred yards from the Madejski stadium, home to Reading Football Club and London Irish RFC.

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Acre Road is home to several essential contractors’ outlets such as Plumb Center and Arnold Laver, making it an ideal location for busy trade and DIY customers.

Reading branch itself offers over 4,000 product lines, the majority of which are held in stock. The range includes roofline, window finishing trims and conservatory roofs, all of which are manufactured by Eurocell, as well as a range of complimentary products such as hand tools, power tools, underground drainage and accessories.

"Opening our latest branch in Reading makes it much more convenient for customers travelling along the M4 who want to source quality building plastics products," said Warren Haworth, Eurocell Building Plastics Divisional Manager in the South. "With the high density of housing to the West of London, we are expecting this to become one of our busiest branches in the area."

The Eurocell branch network has a reputation with customers for quality, value and service, which is based on the fact it manufacturers many of the products itself. This ensures competitive prices, industry leading service levels and shorter leadtimes.

(CD)