British Gas has become a lead sponsor of the Home Move Box direct marketing initiative in a twelve-month deal that will see Britain's leading energy supplier provide home movers with a series of energy and home services offers and incentives.

The agreement with Home Move Box follows recent announcements from British Gas of other customer-centric partnerships, including Sainsbury's Energy and Nectar.

The Home Move Box is a free box of essential household items and special offers, hand delivered to home movers on moving day. With the Home Move Box being provided to over 20,000 homes a month, it provides an opportunity for British Gas to help customers look after their homes right from the day they move in.

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Will Orr, Director of Communication and Brand Marketing at British Gas, says: "With so much to think about when you move house, we wanted to provide people with services and offers that mean their energy needs are sorted from day one."

The Home Move Box has been re-designed to incorporate the British Gas branding.

Charles Wasdell, Home Move Box Director, said: "We are delighted to have British Gas on board, and it's12 month commitment to us is testament to what we are achieving as a company. The Home Move Box currently offers brands a direct way into over 20,000 households a month, at a time when choosing new utility suppliers and making new purchases for the home is a necessity."

(CD)