Cheshire based builder John Hulson wanted a visual identity that reflected the bespoke element of his business and that set him apart from other builders.

PITCH&CO, the branding and graphic design company based in Macclesfield, Cheshire and specialists in brand creation and regeneration, were delighted with the opportunity of creating a new identity for a builder. Their idea was based on using one of the tools of the trade - a tape measure as a graphic icon and designing a business card in the shape and style of a tape measure.

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If you'd like to see how PITCH&CO have created identities for lots of different companies of all shapes and sizes and in all areas of the UK Visit: www.pitchandco.com or contact Louise Muir on Tel: 01625 662178