Patton Fit-Out has just completed work on a massive new Debenhams store in Newcastle in the North East of England.

The development forms part of a single-level mall extension at Eldon Square Shopping Centre in the city, which will house Debenhams as an anchor tenant in a self styled icon store.

The Eldon upgrade is part of a wider, multi-agency strategy designed to position Newcastle as the shopping capital of the region.

Patton Fit-Out Key Account Manager Garry Robinson's site team – which at times included over 100 specialists – started on site 26 weeks ago, and saw the culmination of their efforts just before Christmas, when the project was completed ahead of the scheduled official opening event.

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Garry said that it wasn’t just the scale of the project that marked it out as uniquely challenging: "The sales floors were completed to the highest specification and include laser-cut ceramic tiles throughout, which was one of many challenging aspects of the project.

"The atrium area included eight escalators and the range of merchandising units to be installed meant that we were working at full capacity for the entire 26 week period."

Debenhams at Eldon is setting a new standard in store design in a drive to capture market share and secure customer loyalty in an increasingly competitive retail environment.

(CD/GK)