HSS Hire, the UK's award-winning tool and equipment hire company, has announced the renewal of its sponsorship of Welsh rugby team, Cardiff Blues.

The hire company’s infamous blue and yellow logo will appear in a prominent position on player and replica shirts for the fourth consecutive season. And rugby fans tuning in to televised home matches from the Blues new home ground, Cardiff City Stadium, will also notice HSS branding on the perimeter advertising boards.

Chris Banner, Regional Director for HSS activity in the South-West and Wales, said: "We are delighted to extend our relationship with such a major Welsh sporting icon. It’s a good match - they’re at the top of their game just as we’re at the top of ours.

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"Like any business we want to build brand awareness and identify with our customers; having our logo emblazoned on the Cardiff Blues shirts helps do exactly that. And as a fan of Welsh rugby, I’m delighted at the association."

Cardiff Blues Chief Executive Robert Norster added: "We are delighted that such a high profile company as HSS has decided to extend its commitment to the Blues. We’ve enjoyed a great partnership over the past three seasons and look forward to building on the success of last year."

Anglo Welsh Champions Cardiff Blues celebrated the new deal with an impressive 20-6 win over Harlequins in the opening round of the Heineken Cup as they aim to go one better than last year’s Semi Final appearance in the competition.