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The scheme aims to help both trade and consumers easily identify water efficient products that when installed and used correctly use less water.
Clever use of smart technology in stunning designs means stamping out waste without compromising on style. Manufacturers are working hard to ensure they help Government meet its water saving targets, whilst still delivering the sexy looking performance packed bathing experience consumers crave.
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The website provides a plethora of information supporting the Scheme, including the criteria for qualification, database of registered product, practical water saving tips and hints and all registration documentation.
The BMA decided to launch the world’s first industry-led water efficiency labelling scheme back in December 2006 following the release of the DCLG and Defra Water Efficiency in New Buildings consultation document which contains proposals for new homes, extensive renovations and new commercial buildings in England and Wales. Since then, Industry experts have been hard at work to produce the Scheme and define the qualifying criteria.
The BMA Scheme, in addition to facilitating easy identification of water efficient bathroom products, will aid Government in its quest to reduce water consumption per capita from 150 litres per day to 125 litres per day.
Speaking about the launch of the Scheme and the new website Yvonne Orgill Chief Executive of the BMA said: "We have spent many hours with our members working on the Scheme to get it just right.
"We believe we have developed a credible Scheme with clout. The response from Industry and Government confirms this. The Scheme has been very positively received by Waterwise, Water UK and Defra."
(CD/SP)
