Cumbrian Homes is showcasing the next phase of its Penrith housing development with an innovative new Virtual Reality (VR) tour of the site.

Potential buyers can use the 360 degree computer generated virtual tour of the Carleton Manor Park development to see what the site is going to look like once complete.

When customers visit site and stand in one of several hotspots, the smart technology allows the user to view a 360 degree Augmented Reality (AR) virtual representation of the development on Smartphones or Tablets.

The tour was created by James Bullimore at Jabster Ltd, who is based in Skirwith, near Penrith. James has over 20 years of experience working in 3D design. The Carleton Manor development has been expertly 3D modelled and textured by James to Architects drawings and specifications. These 3D house models have then been positioned within a 3D landscape of Carleton Manor Park with accurate contouring based on Ordnance Survey Benchmark (OSBM) topographic survey maps.

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Overall, having a virtual tour of Carleton Manor Park is a modern sales tool that can inform customers and help them to make important decisions when buying a new home.

Scott Edwards, Commercial Manager at Cumbrian Homes said: "Technology is becoming increasingly prevalent in all aspects of our lives, and we're continually developing as a company to ensure we're at the forefront of this.

"Not only do we use innovative building materials and technology in our homes, but we are now leading the way in how we sell our homes too. Many other developers use 360o videos of houses they have already built. However, where our tour is unique is that it is based on computer generated designs taken from architect's drawings and site plans. This provides a really powerful tool for our homebuyers, giving increased confidence and allowing them to visualise their new home and its environment before construction even starts – we believe we're one of the first in the UK, and certainly Cumbria, to offer this!

"We're always looking for innovative ways to improve the customer experience and while physical viewings will always be important to get a sense of scale, virtual reality can really bring the space to life before it exists and help our buyers make informed decisions. We actively encourage earlier buyer involvement so they can truly personalise their new home with us – so we feel the VR and AR technologies are an exciting and logical fit for us.

Customers will be able to make use of the virtual reality technology on-site using smart phones and tablets, or off-site via a smart phone with a virtual reality cardboard viewer, or by visiting here where the tour can be viewed on screen.