Morro Partnerships and Orbit have announced a new partnership to deliver a £26 million affordable housing development in Rugby. The project will transform the former General Electric Power Conversion UK site on Projects Drive into a new residential community comprising 108 homes.

The development is supported by Homes England and includes a £2.6 million investment from the West Midlands Combined Authority (WMCA). The mix of apartments, maisonettes, and houses will provide 72 homes for social rent and 36 homes for purchase via shared ownership.

Construction is expected to provide a significant boost to the local economy, with recruitment for new jobs and apprenticeships focused within a 20-mile radius. Morro has committed to working with care leavers and ex-forces personnel to improve employment access, while also pledging to divert 30 tonnes of waste from landfill during the build.

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Simon Preston, Managing Director at Morro Partnerships, said: "We are delighted to be partnering with Orbit to deliver the Projects Drive development. This partnership brings together a shared commitment to creating high-quality, sustainable homes that meet genuine local needs. By working closely with Orbit, we can ensure these homes contribute positively to the wider community through job creation and meaningful social value."

The six-acre site is also a strategic component in the wider regeneration of the Hollowell Way estate in Brownsover. It aligns with the WMCA's broader ambition to move 93,000 people into quality jobs over the next ten years.

Richard Parker, Mayor of the West Midlands, added: "My priority is to get the region building 2,000 social rent homes a year by 2028 and Projects Drive is a shining example of the impact that strong partnerships like this one with Morro and Orbit can have in tackling the housing crisis."

Phil Andrew, Chief Executive at Orbit, noted that the scheme is the "first step in an exciting long-term investment" for the community. The development is scheduled for its first handover at the end of this year, with full completion expected in late 2027.